Israel D Nebenzahl: search on Z-Library

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1

‘Where is place branding heading?’

Kotler, Philip, Nebenzahl, Israel D, Lebedenko, Vladimir, Rainisto, Seppo, Gertner, David, Clifton, Rita, van Ham, Peter, Kalniņš, Ojárs, Morgan, Nigel, Papadopoulos, Nicolas, Supphellen, Magne, Norrm

Journal:

Place Branding and Public Diplomacy

Year:

2004

Language:

english

File:

PDF, 312 KB

english, 2004

2

The Effectiveness of Sponsored Events in Promoting a Country's Image

Nebenzahl, Israel D., Jaffe, Eugene D.

Journal:

International Journal of Advertising

Year:

1991

Language:

english

File:

PDF, 976 KB

english, 1991

3

Measuring the joint effect of brand and country image in consumer evaluation of global products

Nebenzahl, Israel D., Jaffe, Eugene D.

Journal:

International Marketing Review

Year:

1996

Language:

english

File:

PDF, 73 KB

english, 1996

4

Towards a Theory of Country Image Effect on Product Evaluation

Israel D. Nebenzahl, Eugene D. Jaffe and Shlomo I. Lampert

Journal:

Management International Review

Year:

1997

Language:

english

File:

PDF, 1.72 MB

english, 1997

5

Testing country brand slogans: Conceptual development and empirical illustration of a simple normative model

Supphellen, M, Nebenzahl, Israel D

Journal:

Journal of Brand Management

Year:

2002

Language:

english

File:

PDF, 256 KB

english, 2002

6

Management and Its Environment in the Middle East || Perceptions of Israeli Male and Female Managerial Behavior in Small Group Interactions

Israel D. Nebenzahl, Eugene D. Jaffe and Harry Gotesdyner

Journal:

International Studies of Management and Organization

Year:

1993

Language:

english

File:

PDF, 1.04 MB

english, 1993

7

Multinational Production: Effect on Brand Value

Johny K. Johansson and Israel D. Nebenzahl

Journal:

Journal of International Business Studies

Year:

1986

Language:

english

File:

PDF, 638 KB

english, 1986

8

Alternative Questionnaire Formats for Country Image Studies

Eugene D. Jaffe and Israel D. Nebenzahl

Journal:

Journal of Marketing Research

Year:

1984

Language:

english

File:

PDF, 1.47 MB

english, 1984

9

Strategic options of home country firms faced with MNC entry

Eugene D. Jaffe, Israel D. Nebenzahl, Israel Schorr

Journal:

Long Range Planning

Year:

2005

Language:

english

File:

PDF, 234 KB

english, 2005

10

An Experimental Study of the Effectiveness of Commercial Billboards in Televised Sports Arenas

Nebenzahl, Israel, Hornik, Jacob

Journal:

International Journal of Advertising

Year:

1985

Language:

english

File:

PDF, 624 KB

english, 1985

11

Ethical Dimensions of Advertising Executions

Israel D. Nebenzahl and Eugene D. Jaffe

Journal:

Journal of Business Ethics

Year:

1998

Language:

english

File:

PDF, 1.70 MB

english, 1998

12

Consumers' Attitudes Towards Intermission Time Utilization In Movie Theatres

Secunda, Eugene, Nebenzahl, Israel D.

Journal:

International Journal of Advertising

Year:

1995

Language:

english

File:

PDF, 1.21 MB

english, 1995

13

Measuring the joint effect of brand and country image in consumer evaluation of global products

Nebenzahl, Israel D., Jaffe, Eugene D.

Journal:

Journal of Marketing Practice Applied Marketing Science

Year:

1997

Language:

english

File:

PDF, 165 KB

english, 1997

14

Empirical research in selective communications

Israel D. Nebenzahl

Journal:

Journal of the Academy of Marketing Science

Year:

1977

Language:

english

File:

PDF, 804 KB

english, 1977

15

The influence of product involvement on consumers' interactive processes in interactive television

Shalom Levy and Israel D. Nebenzahl

Journal:

Marketing Letters

Year:

2008

Language:

english

File:

PDF, 1.03 MB

english, 2008

16

Multinational Production: Effect on Brand Value

Johansson, Johny K., Nebenzahl, Israel D.

Journal:

Journal of International Business Studies

Year:

1986

Language:

english

File:

PDF, 6.64 MB

english, 1986

17

Personifying Country of Origin Research

Israel D. Nebenzahl, Eugene D. Jaffe and Jean-Claude Usunier

Journal:

Management International Review

Year:

2003

Language:

english

File:

PDF, 1.90 MB

english, 2003

18

Facsimile transmission versus mail delivery of self-administered questionnaires in industrial surveys

Israel D Nebenzahl, Eugene D Jaffe

Journal:

Industrial Marketing Management

Year:

1995

Language:

english

File:

PDF, 740 KB

english, 1995

19

The Export Behavior of Small and Medium-Sized Israeli Manufacturers

Jaffe, Eugene D, Nebenzahl, Israel D., Pasternak, Hanoch

Journal:

Journal of Global Marketing

Year:

1989

Language:

english

File:

PDF, 1.32 MB

english, 1989

20

Perceptions of Israeli Male and Female Managerial Behavior in Small Group Interactions

Nebenzahl, Israel D., Jaffe, Eugene D., Gotesdyner, Harry

Journal:

International Studies of Management and Organization

Year:

1993

Language:

english

File:

PDF, 1.08 MB

english, 1993

21

Alternative Questionnaire Formats for Country Image Studies

Jaffe, Eugene D., Nebenzahl, Israel D.

Journal:

Journal of Marketing Research

Year:

1984

File:

PDF, 1.08 MB

1984

22

Consumers' Punishment and Rewarding Process via Purchasing Behavior

Israel D. Nebenzahl, Eugene D. Jaffe, Bahtisen Kavak

Journal:

Teaching Business Ethics

Year:

2001

Language:

english

File:

PDF, 106 KB

english, 2001

23

Alternative Questionnaire Formats for Country Image Studies

Jaffe, Eugene D., Nebenzahl, Israel D.

Journal:

Journal of Marketing Research

Year:

1984

Language:

english

File:

PDF, 1.08 MB

english, 1984

24

Dynamic brand-image-based production location decisions

Gila E. Fruchter, Eugene D. Jaffe, Israel D. Nebenzahl

Journal:

Year:

2006

Language:

english

File:

PDF, 262 KB

english, 2006

25

The influence of product involvement on consumers’ interactive processes in interactive television

Shalom Levy, Israel D. Nebenzahl

Journal:

Marketing Letters

Year:

2008

Language:

english

File:

PDF, 187 KB

english, 2008

26

Respondents' Bias in Mail Surveys

Bloch, Tova, Nebenzahl, Israel D.

Journal:

Psychological Reports

Year:

1983

Language:

english

File:

PDF, 120 KB

english, 1983

27

Researchers' Responsibility and Science

Jaffe, Eugene D., Nebenzahl, Israel D.

Journal:

Psychological Reports

Year:

1992

Language:

english

File:

PDF, 88 KB

english, 1992

28

Personality and Effective Leadership: A Reply

Jaffe, Eugene D., Nebenzahl, Israel D., Gotesdyner, Harry

Journal:

Psychological Reports

Year:

1989

Language:

english

File:

PDF, 101 KB

english, 1989

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